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| Author: | Crook, C. Booth, R. |
| Title: | Building rapport in electronic mail using accommodation theory |
| Journal: | SAM Advanced Management Journal
1997 : WINTER, VOL. 62:1, p. 4-13 |
| Index terms: | MANAGEMENT ELECTRONIC MAIL ECONOMICS |
| Language: | eng |
| Abstract: | Competent communicators must be able to assess the communication environment and adapt their message accordingly to achieve their goal. Thus, to be effective, competent communicators adapt their communication style to that of the recipients. They do this by developing a common language among the participants in the communication. With the emergence of computer-mediated communication systems as a medium of organizational communication, the basic features of the communication need to be reexamined. |
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