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| Author: | d'Astous, A. Levesque, M. |
| Title: | A scale for measuring store personality |
| Journal: | Psychology & Marketing
2003 : MAY, VOL. 20:5, p. 455-469 |
| Index terms: | Retailing Department stores Measurement Psychology Consumers Canada |
| Language: | eng |
| Abstract: | This research study's objective was to develop a scale for measuring store personality and to assess its psychometric properties. A preliminary study showed that store personality comprised five dimensions: sophistication, solidity, genuineness, enthusiasm, and unpleasantness. A follow-up survey with 226 adult consumers confirmed the stability of the factorial structure of the 34-item store-personality scale as well as the reliability of each composite dimension. Additional analyses revealed that a reduced scale including 20 items exhibited factorial stability and resulted in reliable measures of the five store-personality dimensions. Finally, some empirical support was obtained in favour of using the proposed scale across different retail settings. |
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