search query: @journal_id 4504 / total: 76
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| Author: | Johnstone, M-L. Conroy, D.M. |
| Title: | Dressing for the thrill: An exploration of why women dress up to go shopping |
| Journal: | Journal of Consumer Behaviour
2005 : JUN, VOL 4:4, p. 234-245 |
| Index terms: | Consumer behaviour Consumption Shopping Gender |
| Language: | eng |
| Abstract: | This paper's focus is on the pleasurable aspects of shopping (hereafter as: sh-ing.) from an experiential perspective, ritual behaviour (here as: rit-beh.) being the focal point. Adopting an interpretive methodological approach, this study relies on phenomenological interviews in explaining how rit-beh. and ritual artefacts contribute to pleasurable sh-ing. experiences. The findings suggest that the dressing ritual is an important determinant of whether or not the sh-ing. experience will be perceived as pleasant or unpleasant. Equally important, the ritual of dressing was found to play an important role for many participants in their maintenance of self. |
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