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| Author: | Stevens, L. Maclaran, P. |
| Title: | Exploring the 'shopping imaginary': The dreamworld of women's magazines |
| Journal: | Journal of Consumer Behaviour
2005 : JUN, VOL 4:4, p. 282-292 |
| Index terms: | Consumer behaviour Consumer attitudes Shopping Gender |
| Freeterms: | Magazines |
| Language: | eng |
| Abstract: | This paper explores how women's magazines function as 'dreamworlds' of shopping (here as: sh-ing.) and how contemporary readers consume these imaginary sh-ing. spaces. As to illustrate what the authors term the 'shopping imaginary', it is drawn on findings from a study of women's experiential consumption of magazines, which show the multifaceted ways around which imaginary consumption is explored and enjoyed by women. The study suggests that women's magazines, like department stores, are spaces facilitating just looking and browsing, and addressing the power of the imagination within them. |
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