search query: @journal_id 4504 / total: 76
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| Author: | Dodd, C.A. Linaker, A. Grigg, N.P. |
| Title: | He's gotta have it: Shopping dependence and the homosexual male clothing consumer |
| Journal: | Journal of Consumer Behaviour
2005 : SEP, VOL 4:5, p. 374-389 |
| Index terms: | Consumer behaviour Shopping Gender |
| Freeterms: | Sexual orientation |
| Language: | eng |
| Abstract: | This paper explores shopping dependence in the context of fashion clothing consumption. Male consumers are considered, with sexual orientation employed as an indicator of behaviour. Data from a survey of 225 homosexual (here as: gay) and 225 heterosexual (here as: htr.) U.K. males suggest that gay males display clothes shopping dependence, and at a level that is significantly stronger than for htr. males. Younger males show a greater tendency to display such behaviour, with dependence declining with age for both groups. |
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