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Author: | Sarabia-Sanchez, F. J. |
Title: | Consumer attitudes towards the future and some purchase patterns |
Journal: | Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 407-419 |
Index terms: | consumer behaviour attitudes future Spain |
Language: | eng |
Abstract: | This research had two objectives: to carry out an exploratory analysis and a measurement of consumer attitudes towards the future (CATF) and to check whether a weaker or stronger attitude permits the detection of differences in some purchase patterns. A two-dimensional structure of CATF and its acceptable goodness-of-fit with the statistical Weibull function were discovered. The results showed that a higher CATF is found when consumers have a clear idea of what they want to buy, prefer to pay cash, are loyal to their usual outlets and are not wasteful. |
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