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| Author: | Hansen, T. |
| Title: | Perspectives on consumer decision making: an integrated approach |
| Journal: | Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 420-437 |
| Index terms: | consumer behaviour decision making |
| Freeterms: | conceptual framework experimental design |
| Language: | eng |
| Abstract: | This article presents the development of a framework which integrates many perspectives on consumer decision making and hypotheses possible links between several basic constructs. That framework is tested by use of two experimental designs. The results support the complexity of consumer decision making. Consumers affect each other and do not use their affective and cognitive skills independently. The affective construct of emotion had no significant effects on buying intention in both experiments, whereas the cognitive, evaluative constructs of quality and attitude had significant direct effects. In addition price affected perceived quality, which affected attitude, which affected buying intention. |
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