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| Author: | Singer, J. |
| Title: | Systems marketing: a new operating model for pharmaceutical marketing |
| Journal: | Journal of Consumer Behaviour
2005 : DEC, VOL. 4:6, p. 480-495 |
| Index terms: | systems design pharmaceutical industry |
| Freeterms: | adaptive tactical systems progressive integration |
| Language: | eng |
| Abstract: | A new model for marketing based on system design is presented in this article. Adaptive tactical systems are featured as a new commercial approach. It clears the way ROI to be measured holistically and serves as a comprehensive strategy for accommodating new marketing components, on-demand technologies, progressive integration and business ideas as they emerge and are added to the same containing whole. |
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