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| Author: | Pena, A.I.P. Jamilena, D.M.F. |
| Title: | The relationship between business characteristics and ICT deployment in the rural tourism sector. The case of Spain |
| Journal: | International Journal of Tourism Research
2010 : JAN/FEB, VOL. 12:1, p. 34-48 |
| Index terms: | Spain case studies tourism rural areas information technology communication electronic mail Internet |
| Freeterms: | WWW |
| Language: | eng |
| Abstract: | For the rural tourism businesses' competitiveness, the deployment (henceforth as: dplmt.) of information and communication technologies (ICT) plays a key role. Hence, it is important to know the relation btw. a firm's characteristics and ICT dplmt. Making two hierarchical segmentations to predict the behaviour of these firms when deploying the Web and e-mail, it is determined which characteristics are related to ICT dplmt. The most effectively predicting factors for a firm's behaviour are activity and category, while location and size are less effective. |
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