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| Author: | Woodside, A.G. Megehee, C.M. |
| Title: | Advancing consumer behaviour theory in tourism via visual narrative art |
| Journal: | International Journal of Tourism Research
2010 : SEP/OCT, VOL.12:5, p. 418-431 |
| Index terms: | tourism consumer behaviour theories art |
| Freeterms: | narratives storytelling |
| Language: | eng |
| Abstract: | In the paper, advanced are i. propositions of consumer behaviour theory in tourism through storytelling theory and ii. skills in decoding elements and details appearing in 'good stories' vs. not-so-good stories within travel contexts. A set of iconic story symbols are presented for use in decoding stories. It is shown how to use these tools for decoding tourism-related narratives. |
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