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| Author: | He, H. Baruch, Y. |
| Title: | Organizational identity and legitimacy under major environmental changes: tales of two UK building societies |
| Journal: | British Journal of Management
2010 : MAR, VOL. 21:1, p. 44-62 |
| Index terms: | organizations environment change building societies companies United Kingdom |
| Language: | eng |
| Abstract: | This study deals with how organizational identity (OI) and organizational legitimacy (OL) have interplayed within two British building societies (henceforth as: b-soc/s.) during environmental (here as: env-al) changes during two decades. Identified are four notable phases of env-al changes in the British b-soc/s. sector. Based on comparative analysis of the two firms' responses to the environmental changes, it is found that both firms paid substantive attention and efforts to OI narration and re-narration to regain OL. Four properties were identified on the interplay btw. OI narrative and OL: level, locus, mechanism and approach etc. |
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