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| Author: | Söltzer, J. Kremer, U. |
| Title: | Marketing im Abseits: Fussball-Bundesliga. |
| Journal: | Absatzwirtschaft
1993 : SEP, p. 88-93 |
| Index terms: | FOOTBALL MARKETING MARKET SEGMENTATION SPONSORSHIP MARKETING CONCEPT GERMANY |
| Language: | ger |
| Abstract: |
SCIMA