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| Author: | Blyth, A. |
| Title: | In a league of its own |
| Journal: | Accountancy
2006 : MAR, VOL. 137:1351, p. 56-58 |
| Index terms: | sports industry football sponsorship |
| Language: | eng |
| Abstract: | A unique business opportunity is offered by June's football World Cup. It is asked what the sponsors are hoping to get out of it. |
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