search query: @indexterm FOOTBALL / total: 77
reference: 54 / 77
| Author: | Wright, R. |
| Title: | Measuring awareness of British football sponsorship. |
| Journal: | European Research
1988 : MAY, VOL. 16:2, p. 104-108 |
| Index terms: | SPONSORSHIP FOOTBALL |
| Language: | eng |
| Abstract: | Football sponsorship is a major marketing tool in Great Britain. The football sponsor is potentially reaching nearly one in every two British males. The various measures used to track awareness amongst the general public are described. The effects of the arrival of a major new sponsor and the withdrawal of others are demonstrated. The size of target market can mean that this method of communication might be better value for money than conventional advertising. |
SCIMA