search query: @indexterm FOOTBALL / total: 77
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| Author: | Gwyther, M. |
| Title: | Millwall tames its Den |
| Journal: | Business
1988 : SEP, p. 96-99 |
| Index terms: | UNITED KINGDOM FOOTBALL SPORTS INDUSTRY |
| Language: | eng |
| Abstract: | Review of the fortunes of the UK Millwall Football Club: trouble with fans, only London club that never made it into the First Division, falling gate income, sale of star, move of manager, and debt. Club taken over by Reg Burr, new board of directors, switch of banks, money put in, acquisition of young players with hope of transfer fees. Sponsorship by Lewisham council in return for coaching in schools. Creche on match days and a women's team. Bad press and how an advertising agency helps to promote image. |
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