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| Author: | Im, S. Nakata, C. |
| Title: | Crafting an environment to foster integration in new product teams |
| Journal: | International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 164-172 |
| Index terms: | new products product development team work integration models high technology manufacturing companies USA |
| Language: | eng |
| Abstract: | There is a longstanding managerial (henceforth as: mgrl.) challenge in the integration (here as: intgn.) of functionally diverse members in new product (here as: NP/NPs) teams. This study deals with two questions to help meet this challenge: 1. How can the environment around teams be crafted to foster intgn., and 2. Does intgn. help teams to create superiour or more advantageous (as: advgs.) NPs? Based on a survey of 206 cross-functional NP teams, it is perceived that certain environmental factors (e.g. market-oriented reward system,..., mgrl. encouragement for taking risks, and mgrl. involvement in NP projects) facilitate intgn. in teams, which, in turn, leads to the creation of superiour or more advgs. NPs. |
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