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| Author: | Diamantopoulos, A. (et al.) |
| Title: | Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation |
| Journal: | Journal of Business Research
2003 : JUN, VOL. 56:6, p. 465-480 |
| Index terms: | Consumer behaviour Ecology Green consumers |
| Language: | eng |
| Abstract: | It is explored in this paper whether socio-demographics still have a role to play in profiling green consumers. An interdisciplinary review of the literature is followed and the second part of this paper attempts to address shortcomings identified in previous research. In particular, hypotheses concerning the relationship between six key socio-demographic variables and five valid and reliable measures of environmental consciousness are developed. |
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