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| Author: | Johnson, L. W. Ringham, L. Jurd, K. |
| Title: | Behavioural segmentation in the Australian wine market using conjoint choice analysis. |
| Journal: | International Marketing Review
1991 : VOL. 8:4, p. 26-31 |
| Index terms: | CONSUMER BEHAVIOUR MARKET SEGMENTATION CLUSTER ANALYSIS WINE INDUSTRY AUSTRALIA |
| Language: | eng |
| Abstract: |
SCIMA