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| Author: | Spawton, A. L. |
| Title: | Grapes and wine seminar - prospering in the 1990's: changing your view of the consumer. |
| Journal: | International Marketing Review
1991 : VOL. 8:4, p. 32-42 |
| Index terms: | CONSUMER BEHAVIOUR MARKETING STRATEGY WINE INDUSTRY AUSTRALIA |
| Language: | eng |
| Abstract: |
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