search query: @indexterm Australia / total: 778
reference: 751 / 778
Author: | Dowling, G. R. |
Title: | Information content in US and Australian television advertising. |
Journal: | Journal of Marketing
1980 : FALL, VOL. 44:4, p. 34-37 |
Index terms: | TELEVISION ADVERTISING USA AUSTRALIA COMMUNICATION |
Language: | eng |
Abstract: |
SCIMA