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| Author: | |
| Title: | An international comparison of environmental advertising: Substantive versus associative claims |
| Journal: | Journal of Macromarketing
1996 : VOL. 16:2, p. 57-68 |
| Index terms: | ENVIRONMENT USA UNITED KINGDOM CANADA AUSTRALIA |
| Language: | eng |
| Abstract: | Concern about the environment has grown in recent decades, especially in industrialized countries. The study examines whether environmental advertising claims differ across four countries: the United States, Canada, Australia and the United Kingdom. Results suggest that the United States' ad claims are less concrete, as compared to those from the other countries. |
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