search query: @indexterm Australia / total: 778
reference: 743 / 778
Author: | Hendon, D. W. |
Title: | The advertising-sales relationship in Australia. |
Journal: | Journal of Advertising Research
1981 : FEB, VOL. 21:1, p. 37-47 |
Index terms: | ADVERTISING EFFECTIVENESS AUSTRALIA |
Language: | eng |
Abstract: |
SCIMA