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| Author: | Riege, A.M. Perry, C. |
| Title: | National marketing strategies in international travel and tourism |
| Journal: | European Journal of Marketing
2000 : VOL. 34:11-12, p. 1290-1304 |
| Index terms: | MARKETING STRATEGY TOURISM TRAVEL AUSTRALIA GERMANY NEW ZEALAND UNITED KINGDOM |
| Language: | eng |
| Abstract: | This article focuses on how national travel and tourism authorities can market a country as a tourist destination, with particular reference to the marketing of Australia and New Zealand to target markets in Germany and the United Kingdom. |
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