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| Author: | Brewer, P. |
| Title: | International market selection: developing a model from Australian case studies |
| Journal: | International Business Review
2001 : APR, VOL. 10:2, p. 155-174 |
| Index terms: | Internationalization Market surveys Case studies Australia |
| Language: | eng |
| Abstract: | This paper develops a theory that firms seek out new country markets on the basis of expected commercial returns. These expectations depend on judgement about the attractiveness of the market and the firm's competitive position in it, which in turn are influenced by informants. It is the number and strengths of these informants that will underlie the probability of a country being identified and assessed as a new market by any firm. |
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