search query: @indexterm Australia / total: 778
reference: 320 / 778
| Author: | O'Cass, A. |
| Title: | Political marketing: an investigation of the political marketing concept and political market orientation in Australian politics |
| Journal: | European Journal of Marketing
2001 : VOL. 35:9-10, p. 1003-1025 |
| Index terms: | MARKETING MARKET ORIENTATION POLITICS AUSTRALIA |
| Language: | eng |
| Abstract: | This paper presents the findings of an exploratory research project carried out in Australia on the philosophical basis and operationalisation of marketing in politics. A survey and in-depth interviews were undertaken to explore issues related to the application of market orientation and its relationship to the marketing concept in political marketing. |
SCIMA