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| Author: | White, R. Hanson, D. |
| Title: | Corporate self, corporate reputation and corporate annual reports: re-enrolling Goffman |
| Journal: | Scandinavian Journal of Management
2002 : SEP, VOL. 18:3, p. 285-301 |
| Index terms: | COMPANY REPORTS FORESTRY INDUSTRY MANUFACTURING REPUTATION AUSTRALIA |
| Language: | eng |
| Abstract: | Although Goffman's work is widely invoked in the study of corporate reputations and of corporate annual reports, its use is often marked by an elision between the embodied self and the corporate "self". In a re-reading Goffman to clarify that effect, the authors bracket the assumption of a distinct "human nature". They then select aspects of his "impression management" to show how one Australian-based multinational forestry and manufacturing company, Amcor, uses its annual reports to set the interactive term for construction of its reputation. |
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