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| Author: | Alam, I. |
| Title: | Commercial Innovations from Consulting Engineering Firms: An Empirical Exploration of a Novel Source of New Product Ideas |
| Journal: | Journal of Product Innovation Management
2003 : JUL, VOL. 20:4, p. 300-312 |
| Index terms: | INNOVATION COMPANIES PRODUCT DEVELOPMENT AUSTRALIA CONSULTANCY |
| Language: | eng |
| Abstract: | To fill the aforementioned gap in the literature, this article explores the roles and suitability of consulting engineering firms (CEFs) in new product development by conducting a rigorous in-depth case research of new product idea generation in a large Australian firm manufacturing a variety of industrial products. To generate ideas for the sponsoring firm, longitudinal field interviews with 64 managers and engineers from 32 large CEFs were conducted over a one-and-one-half year period. The results suggest that CEFs are a rich source of new product ideas of potential commercial value. However, industry is making little use of CEFs, which underscores the need for industrial firms to collaborate and to establish an effective idea transfer relationship with them. |
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