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| Author: | Badham, R. (et al) |
| Title: | Designer deviance: Enterprise and deviance in culture change programmes |
| Journal: | Organization
2003 : NOV, VOL. 10:4, p. 707-730 |
| Index terms: | Organizational change Organizational development Corporate culture Individual behaviour Case studies Australia |
| Language: | eng |
| Abstract: | This article explores the value of investigating cultural change programmes as exercises in engineering deviance. It does so through a case study of an organizational development cultural change programme at Sprogwheels, a large Australian corporation. Drawing on and extending the classic work of Becker (1966), the article details how the programme combined a moral crusade against what it sought to have labelled as the "deviant conservatism" of the existing organizational culture with social support for "deviant radicalism", in the form of a counter-cultural, self-enterprising set of middle managers promoting corporate change. The article explores the complex and contradictory ideas of deviance that are deployed in such programmes, and examines the implications of a deviance analysis for an improved understanding of the dynamics of cultural change. |
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