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| Author: | Ratnatunga, J. Hooley, G. J. Pike, R. |
| Title: | The marketing-finance interface. |
| Journal: | European Journal of Marketing
1990 : VOL. 24:1, p. 29-43 |
| Index terms: | MARKETING ACCOUNTING AUSTRALIA FOOD INDUSTRY SURVEYS |
| Language: | eng |
| Abstract: | In-depth interviews were conducted in a study with senior executives in 21 companies in different segments of the Australian food industry; organizational titles and roles, physical location of marketing relative to accounting, education and training of staff were surveyed and are presented. Increasing interest in cross-functional training programmes has been prooved. There was general agreement between the marketers and the finance executives as to the levels of communication and information flow, interpersonal relationships and the role of accounting, but in the area of knowledge and understanding accountants and marketers felt, that their partners do not understand their problems and methods. |
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