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| Author: | Ratnatunga, J. Pike, R. Hooley, G. J. |
| Title: | The application of management accounting techniques to marketing. |
| Journal: | Accounting and Business Research
1988 : AUTUMN, VOL. 18:72, p. 363-370 |
| Index terms: | MARKETING MANAGEMENT ACCOUNTING FOOD INDUSTRY AUSTRALIA |
| Language: | eng |
| Abstract: |
SCIMA