search query: @indexterm Product preference / total: 78
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| Author: | Bertran de Lis, E. |
| Title: | El producto y su valor. Una trampa frecuente |
| Journal: | Esic Market
1992 : OCT-DEC, 78, p. 57-64 |
| Index terms: | PRODUCT IMAGE PRODUCT PREFERENCE CONSUMER BEHAVIOUR VALUE ANALYSIS |
| Language: | spa |
| Abstract: |
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