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| Author: | Cegarra, J.J. Merunka, D. |
| Title: | Les extensions de marque : concepts et modeles |
| Journal: | Recherche et Applications en Marketing
1993 : VOL. 8:1, p. 53-76 |
| Index terms: | MARKETING RESEARCH BRANDS CONSUMER BEHAVIOUR PRODUCT PREFERENCE |
| Language: | fre |
| Abstract: |
SCIMA