search query: @indexterm Product preference / total: 78
reference: 34 / 78
Author: | Tolle, E. Steffenhagen, H. |
Title: | Kategorien des Markenerfolges und einschlägige Messmethoden |
Journal: | Markenartikel
1994 : AUG, VOL. 56:8, p. 378-382 |
Index terms: | BRANDS BRAND LOYALTY PRODUCT PREFERENCE CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | ger |
Abstract: |
SCIMA