search query: @indexterm Product preference / total: 78
reference: 28 / 78
| Author: | Gonzalez, F.J. |
| Title: | Se puede medir la fidelidad a una marca? |
| Journal: | Harvard-Deusto Marketing & Ventas
1997 : ENE-FEB, 18,p.38-41 |
| Index terms: | BRANDS BRAND LOYALTY CONSUMER BEHAVIOUR PRODUCT PREFERENCE |
| Language: | spa |
| Abstract: |
SCIMA