search query: @indexterm Product preference / total: 78
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| Author: | Baena Kuhfus, M. Recio Menéndez, M. |
| Title: | Como afecta el argumento verde en el marketing de productos de consumo no duradero |
| Journal: | Harvard-Deusto Business Review
1998 : , JAN-FEB , 82, p.76-88 |
| Index terms: | GREEN CONSUMERS NON-DURABLE GOODS PRODUCT PREFERENCE |
| Language: | spa |
| Abstract: |
SCIMA