search query: @indexterm Product preference / total: 78
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| Author: | Sweeney, J. C. Soutar, G. N. Johnson, L. W. |
| Title: | The role of perceived risk in the quality-value relationship: a study in a retail environment. |
| Journal: | Journal of Retailing
1999 : SPR, VOL. 75:1, p. 77-105 |
| Index terms: | Consumer behaviour Product preference Retailing |
| Language: | eng |
| Abstract: | The authors study the role of perceived value and its antecedents. They propose a model of perceived value and test that model with research based upon an empirical study of consumers involved in the process of purchasing electrical appliances at retail. |
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