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| Author: | |
| Title: | Market survey: Sports equipment, part 1 |
| Journal: | Consumer Goods UK
2000 : JUN, NO. 508, p. 98-130 |
| Index terms: | Market surveys Sports equipment industry Consumer choice Product preference Advertising United Kingdom |
| Language: | eng |
| Abstract: | This survey quantifies and describes broad trends in sports participation and provides a statistical overview of the equipment market. It deals with market size, sports participation trends, characteristics of leading sports, and prospects. |
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