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| Author: | Simonson, I. Nowlis, S. M. |
| Title: | The role of explanations and need for uniqueness in consumer decision making: unconventional choices based on reasons |
| Journal: | Journal of Consumer Research
2000 : JUN, VOL. 27: 1, 49-68 |
| Index terms: | Consumer research Consumer behaviour Consumer choice Product preference |
| Language: | eng |
| Abstract: | This research investigates the interaction between a very common task, explaining decisions, and an individual difference, need for uniqueness, on buyer decision making. |
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