search query: @indexterm Product preference / total: 78
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| Author: | Warrington, P. Shim, S. |
| Title: | An empirical investigation of the relationship between product involvment and brand commitment |
| Journal: | Psychology & Marketing
2000 : SEP, VOL. 17:9, p. 761-782 |
| Index terms: | Brand loyalty Product preference |
| Language: | eng |
| Abstract: | The findings of this study indicate that product involvement and brand commitment are not highly relaated and, indeed, represent unique constructs. |
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