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| Author: | Goldberg, M. E. Baumgartner, H. |
| Title: | Cross-country attraction as a motivation for product consumption |
| Journal: | Journal of Business Research
2002 : NOV, VOL. 55:11, p. 901-906 |
| Index terms: | Consumer behaviour Product preference Cross-cultural studies Smoking |
| Language: | eng |
| Abstract: | Country-of-origin is a product attribute that can influence product evaluation and consumption via an affective route. A questionnaire adminstrated to over 1300 Thai teenagers was used to explain the hypothesis that smoking cigarettes is perceived as part of an attractive American lifestyle, particularly by youth in developing countries. It was also hypothesized that the desire to emulate this lifestyle and share in it vicariously leads at least some of these Thai teenagers to engage in smokeing-related behaviours. The findings support these hypotheses. |
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