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| Author: | Anusic, I. |
| Title: | Interactive TV advertising |
| Journal: | Admap
2005 : VOL. 40:2, p. 47-49 |
| Index terms: | Advertising Interaction Television advertising |
| Language: | eng |
| Abstract: | The article examines the state of interactive TV advertising based on a recent interactive TV event. It discusses the development, growth and challenges of "iTV". |
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