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| Author: | Vitic, A. Ringer, G. |
| Title: | Branding post-conflict destinations: recreating Montenegro after the disintegration of Yugoslavia |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:2/3/4 p. 127-137 |
| Index terms: | crises conflict tourism brands environment sustainable development Montenegro Yugoslavia |
| Language: | eng |
| Abstract: | This article provides a perspective for tourism recreation and branding development in Montenegro, a part of the former Yugoslavia. The authors highlight the potential of the biology and cultural geography of the region to attract ecotourists. The challenges and opportunities related to creating a green brand are examined. |
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