search query: @indexterm Product preference / total: 78
reference: 50 / 78
| Author: | Martin, C. L. Goodell, P. W. |
| Title: | Historical, descriptive and strategic perspectives on the construct of product commitment. |
| Journal: | European Journal of Marketing
1991 : VOL. 25:1, p. 53-60 |
| Index terms: | BRAND LOYALTY PRODUCT PREFERENCE MARKETING |
| Language: | eng |
| Abstract: |
SCIMA