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| Author: | Herr, P.M. Kardes, F.R. Kim, J. |
| Title: | Effects of Word-of-Mouth and Product-Attribute Information on Persuasion: An Accessibility- Diagnosticity Perspective |
| Journal: | Journal of Consumer Research
1991 : MAR, VOL. 17:4, p. 454-462 |
| Index terms: | PRODUCT PREFERENCE COMMUNICATION CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
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