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| Author: | Aurifeille, J. M. |
| Title: | Proposition d'une methode de mesure du halo affectif en marketing. |
| Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 59-77 |
| Index terms: | MARKETING RESEARCH CONSUMER ATTITUDES PSYCHOLOGY PRODUCT PREFERENCE |
| Language: | fre |
| Abstract: |
SCIMA