search query: @indexterm Product preference / total: 78
reference: 41 / 78
Author: | Aurifeille, J. M. |
Title: | Proposition d'une methode de mesure du halo affectif en marketing. |
Journal: | Recherche et Applications en Marketing
1991 : VOL. 6:4, p. 59-77 |
Index terms: | MARKETING RESEARCH CONSUMER ATTITUDES PSYCHOLOGY PRODUCT PREFERENCE |
Language: | fre |
Abstract: |
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