search query: @indexterm MANAGEMENT ACCOUNTING / total: 786
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| Author: | Norreklit, H. |
| Title: | From dull & geeky to sexy & extreme? |
| Journal: | Global focus: the EFMD business magazine
2010 : VOL. 4:3 p. 56-59 |
| Index terms: | management control management accounting image development |
| Language: | eng |
| Abstract: | The article discusses how the image of management accountants and controllers has changed over the time. The author argues that the image of prudence, credibility and obligation to ask questions traditionally associated with management accountant and controller professions is being replaced by a more extreme image characterized by drive and initiative. |
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