search query: @indexterm multiattribute models / total: 79
reference: 14 / 79
Author: | Teas, R.K. Wong, J.K. |
Title: | Item Context and the Stability of Entity-based and Attribute-based Multiattribute Scaling Methods |
Journal: | Journal of Consumer Research
1992 : MAR, VOL. 18:4, p. 536-545 |
Index terms: | SCALING MULTIDIMENSIONAL SCALING MULTIATTRIBUTE MODELS CONSUMER RESEARCH |
Language: | eng |
Abstract: |
SCIMA