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| Author: | Chintagunta, P. Vilcassim, N. |
| Title: | Marketing investment decisions in a dynamic duopoly: a model and empirical analysis |
| Journal: | International Journal of Research in Marketing
1994 : JUN, VOL. 11:3, p. 287-306 |
| Index terms: | DUOPOLY MARKETING INVESTMENT |
| Language: | eng |
| Abstract: | Determining the levels of profit-maximizing investments in marketing mix activities such as advertising, detailing and sales promotion in a dynamic competitive environment is an important, but difficult managerial task. In this paper , the authors model the marketing rivalry over time between two competing firms as a differential game and derive expressions for the equilibrium investment decisions using closed-loop policies shown in the present article. |
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