search query: @indexterm multiattribute models / total: 79
reference: 66 / 79
Author: | Bultez, A. Derbaix, C. |
Title: | Dependability of the classical procedure used to validate linear compensatory multi-attribute models. |
Journal: | Annales de Sciences Economiques Appliquees
1982 : VOL. 38:1, p. 149-170 |
Index terms: | MULTIATTRIBUTE MODELS LINEAR MODELS CONSUMER BEHAVIOUR MARKETING MODELS |
Language: | eng |
Abstract: |
SCIMA