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| Author: | Kirsner, S. |
| Title: | Experience required |
| Journal: | Fast Company
2000 : OCT, NR 39, p. 184-202 |
| Index terms: | Marketing management Corporate strategy Work experience Organizational culture |
| Language: | eng |
| Abstract: | The article deals with corporate strategy and marketing, where "experience required" is the new mantra. It introduces Bob Rogers, founder and chairman of BRC Imagination Arts Inc, and his colleagues, designing experiences from the Abraham Lincoln Presidential Library to a new Volkswagen plant. In the process, they may just be designing the future of business. |
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